STYLELANE.com uses Cookies in order to give you a better shopping experience. By continuing to browse our site you accept cookies. OK
20

What Really Goes on Backstage?

Being backstage at fashion week is like being in the eye of a hurricane. The minutes before the show starts are pure chaos. There are tons of last minute fittings, models getting their hair and make up done, preparing outfit changes, making sure everything is in order, and just a lot of running around. 

Then once the show starts its less hectic. Everyone is still and attentive. The audience is silence and everyone is concentrated on the models and the outfits. Once the show is over, the chaos continues. This havoc consists of reporters trying to get interviews, bloggers asking questions, press interviewing models, photographers snapping after-show photos, designers talking about their line, and a whole lot more. 

Being backstage is a microcosm of fashion week. There, the color and drama are abundant, punctuality is unheard of and surviving the week is half the battle. Still, this is just a rough idea of what is going on at a “small” fashion week. Compared to the fashion weeks in Paris, Milan or New York, the fashion week in Australia is relatively small. Yet, 43 shows are held by 67 designers with garments worn by 1,080 models. That is approximately 30,000 guests, 400 photographers, 500 volunteers and way too many bloggers to count. 

Even at a “small scale” fashion week like this one, being backstage is not much different than the bigger shows. There are still tons of people running around, models getting ready, people running late from another show, and numerous outfit changes. Models still get in and out of a variety of outfits. Their hair and make up are done and redone a few times throughout the show. Different participants of the show take pictures and give interviews for the press. Just like in Paris, everyne must prepare and practice in order for the show to run smoothly. 

All fashion weeks are exciting. With much success comes even more work. There is a lot of waiting, being patient, being nice, staying calm under pressure, and looking good. Models must take care of themselves during the short breaks they have. The longer the show, the more care they need. Some make time to quickly eat in between, but most of all to stay hydrated.

Usually, before a show begins, designers give last minute instructions how the walk should look and what they want their models to portray. 

Photographer Artur Nechaev feels mostly at home when he is backstage at fashion shows. In his pictures the chaos looks calm. He captures these moments and shows models in another light. Instead of looking stressed or rushed, they look confident and pure. There is no stress and no worry. Instead, it is all just a giant fashion spectacle. His photographs are inspiring and uplifting. They show how much hard work has been put into each walk. The photos also display the vision of the designer from an insiders perspective.

In the end, it is simply 10 minutes of “all eyes on the models.” 10 minutes of fashion and grandeur.
By Miriam