Being a fashion blogger is hard work. If you are looking through Snapchat, Instagram or Facebook the blogger life seems like a dream come true. Travelling, gifts, free events, photoshoots – its like being a celebrity. 

Blogger aren’t working for magazines and usually they aren’t buyers. They are consumers, like anybody else but they are portraying their life through their blogs. In the end brands want people to buy their clothes – and blogger are helping with that. 

Blogger attending fashion week serve as another marketing tool to create awareness of the show by wearing current pieces or building anticipation for the brand and future pieces to look for. With the trend spotting of street style looks they are a kind of brand ambassadors. Blogger at fashion week not only attend the fashion shows but also side events, parties and branded campaigns that go hand-in-hand with fashion week. 

Blogger from Germany like Caro Daur even walked the runway of Dolce & Gabbana in Milan. Nina from fashiioncarpet.com works as brand ambassador for Tommy Hilfiger. Blogger are everyday people so consumers and readers can identify with them. They are real and not untouchable like celebrities. They give you the impression that it could be something you could achieve as well. 

What blogger do before a fashion show varies from person to person. Some of them go backstage and have a look at beauty trends or do interviews, get spotted on the streets in their outfits for the show. During the show the front rows are full of iPhones. The blogger are snapchatting or taking pictures of the show, uploading stories for Instagram. After the show they post images of the looks and give a little recap. Some of them also take over Instagram accounts for designers. 

Blogger attend a lot of shows during fashion week and some are even paid to attend the shows. Other compensation comes in form of gifted clothing, hotel, car services etc. 

Photographers are always on the hunt to spot the blogger and take pictures of their latest looks. Fashion pages also post these looks and magazines and some blogger even make it into the magazines with their looks.