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Are you “In” or “Out” the Box? – Pitti Immagine

While we are waiting for Pitti Immagine Uomo let us take a look outside the Box. Yes, exactly the Pitti Box.
The Pitti Box is the theme of Pitti Uomo fall/winter and is inspired by the common characters of Pitti Immagine trade-shows and events. At Pitti Uomo the buyers and press will dive into a multisensory journey “in-and-out of the box” and discover the geography of the exhibition and its pavilions. “It is a surprise factor” says Agostino Poletto, General Manager of Pitti Immagine.

The path of Pitti Uomo will be marked by “Boxes” – as places of comfort and entertainment, but also a platform to share ideas and suggestions and soak up the energy of the event. 

So you are constantly walking in and out of the Box. 
Out of the Box you will find ten huge images in strategic perspective viewpoints of the Fortezza da Basso.

And inside the Box well, I guess we will soon find out …
By Miriam