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Birkenstock Presents It's SS19 Collection in The Heart of The Torrigiani Garden

With a spectacular setting in Europe's largest private garden, the impressive presentation of Birkenstock's Spring-Summer 2019 collection took place in the Torrigiani garden in the heart of Florence on Wednesday, June 13th.  Surrounded by cedars, cypresses and magnolias, the global shoe brand invited for a picnic in a calm oasis to focus on the development into a comfort brand. Accompanied by the soundscape of Michel Gaubert, the label was also showing sleeping systems and natural skincare next to the latest Spring-Summer 2019 footwear collection.

Over 670 international guests, amongst them Suzy Menkes, Cathy Horyn, Michele Lamy, Sterling Ruby, Andreas Murkudis, Kostas Murkudis and Christopher Raeburn, enjoyed the comfortable show on Birkenstock beds and picnic blankets in the garden. The shoe collection itself seemed fresh and enhanced the renewed focus on newness of the heritage brand, dating back to 1774. Metallic optics, refined material, bright colours, various fasteners and sneakers provided for an exciting mix that surely will not leave any wishes open for the upcoming season.
Marie
By Marie