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Did You Also Catch the Yellow Fever?

There is a new trend in town and it is called: yellow fever.

From fluorescent to lemon, yellow was a chromatic shot that lit up the runways in all big cities. Summer 2017 looks brighter and shinier than ever. Yellow was more an unexpected colour, but dominated the runways this season. 

Yellow is not only an amazing colour for fashion weeks, but also a firm favourite on the red carpet, too. At the Golden Globes or Met Gala stars, actors and celebrities were stepping out in stunning appearances: bright yellow gowns. From punchy lemon to soft canary, it was the sunny look and the sparkle in their eyes that made yellow one of their favourite colours. The runways were ruled from fizzy sherbet to mustard pastel Fifties lemon. There was an option in yellow for everyone and for every skin tone, too. 

We also tend to notice that this season's colour trends are all bright and optimistic colours. Either they are underlining our feminine side or they are showing that we are in a bright mood at fashion right now. 

Designers incorporated their yellow not only in garments, but also bags, shoes or sunglasses. Loewe showed their puzzle bag in yellow leather. Dries Van Noten designed a floral printed yellow bomber jacket. Gucci showed a yellow version of their popular Marmont bag and vintage-inspired ruffle shirts in yellow. Zara offered a lemony coat in their current collection. Simone Rocha used shades of buttercup yellow adorned with embroidered flowers. In general, pairing yellow with sheer, floaty and feminine fabrics like organza or tulle was popular among designers. Bottega Veneta showed a creamy yellow leather skirt dress. Chloe offered an array of mustard pieces bound by frills and sheer tiers. Jason Wu used the bright version of yellow for sportswear silhouettes. 

Embracing yellow with gauzy and romantic silhouettes is the key to the street style looks. Yellow is also a great colour for colour blocking as it underlines the other colour perfectly. And another great deal about yellow – it will make its way straight into fall as well. The colour does not stop at summer but rather wants to continue its way into 2018 and we don’t see a reason why it should not. 
By Miriam