Stockholm8. May 2018
Spotlight on and we Introduce: STAND
photos by standSTAND – the Scandinavian label, which was founded by Nellie Kamras 2014 stands for modern, feminine and effortless style.
STAND is inspired by French and Scandinavian style and interprets those into feminine, effortless and yet floating shapes. Each piece has its own approach, but they are all one line.
Leather in particular is very important for STAND as it was the original idea of the label to use exquisite and high quality leather, handcraft it and provide affordable garments for customers. Therefore the collections of STAND mainly include leather, but also fur, wool, cashmere and fake fur.
By founding STAND Nellie was able to take advantage of the expertise of her family background in order to create an own label – for modern and sophisticated women.
Today STAND is a well known label and available in selected Premium Stores in Scandinavia and throughout Europe.
The latest collection is, of course, mainly in leather and the colour black. But some coats come in more vibrant colours like red, too. The label does not only design women’s wear but also men’s wear. The leather pieces include suede and vinyl as well.
STAND is inspired by French and Scandinavian style and interprets those into feminine, effortless and yet floating shapes. Each piece has its own approach, but they are all one line.
Leather in particular is very important for STAND as it was the original idea of the label to use exquisite and high quality leather, handcraft it and provide affordable garments for customers. Therefore the collections of STAND mainly include leather, but also fur, wool, cashmere and fake fur.
By founding STAND Nellie was able to take advantage of the expertise of her family background in order to create an own label – for modern and sophisticated women.
Today STAND is a well known label and available in selected Premium Stores in Scandinavia and throughout Europe.
The latest collection is, of course, mainly in leather and the colour black. But some coats come in more vibrant colours like red, too. The label does not only design women’s wear but also men’s wear. The leather pieces include suede and vinyl as well.
By Miriam
