Slogans in fashion make for bold statements, confidence boosters, happiness promoters and supportive words.

Outspoken phrases on t-shirts were seen at New York Fashion Week. Since then, the new trend was born – statement slogans on clothes. This became especially prominent when the slogans promoted feminism, self-worth and encouragement. In an industry like fashion, having an opinion and speaking it out loud has become more important than ever. Fashion is a major influence and should be used positively.

Designers and fashion brands have found themselves swept up into political wildfire since the election of US president Donald Trump. Almost immediately, we saw shirts saying “The Future Is Female” and “Be the Change You Want to See”. These are important statements not only for the person wearing it but also for the designers and labels. Alice+Olivia used these statements in their current collection. Public School used the slogan “Make America New York”. Haider Ackermann showed versions like “Be Your Own Hero” and “Silent Soldier”. Tops, jackets, t-shirts, sweaters and even accessories all have a message. Dior’s “We Should All Be Feminists” t-shirt is another bold example of labels showing off what they stand for. Variations of slogan clothing ranges from cheeky slogans on jackets or bold typography on shirts. These have the appearance of custom designed pieces and personalized style. Kanye West  also revolutionized the concept of his collection for his Yeezus Tour in 2013. 

Although they are extremely popular now, slogans on shirts are not new. They have been around for several seasons. Ten years ago Henry Holland introduced them for the first time. Still, this fashion trend is perfect for brining people together through sloganeering, especially during such a politically divided time. This is just another bold and fun trend for those who are brave enough to show what they believe in. It is also for those who understand what they are wearing and are conscious about their fashion and beliefs.